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EBS signs deal with the global leader in media intelligence - Kantar Media
The industry-leading and globally-renowned metadata provider EBS are pleased to announce that we are the preferred TV listings supplier for Kantar Media, a global leader in media intelligence.
 
Kantar Media’s primary role is to deliver best in class data and services to help their clients drive communications strategies efficiently and effectively. EBS are delighted to be working with Kantar Media in order to assist them in fulfilling this service.
 
This deal sees the Pawa Listings arm of the business delivering accurate and comprehensive linear TV schedules and metadata directly to Kantar Media in a format that meets their needs.
 
The Pawa TV Listings supplied will be used to provide programme names for Kantar Media’s proprietary TV analysis software Infosys+/Instar Analytics and also to populate programme names in daily spreadsheet reports. These reports and software services are used by both internal and external clients of Kantar Media in the UK, India and Pakistan, amongst others.
 
Pawa is the global metadata solution that drives content discovery. A bespoke cloud-based software, Pawa provides a multi-platform, multi-territory, scalable solution that enables EPG data to be aggregated, enhanced and distributed by the dedicated EBS editorial team or in-house by our portfolio of broadcasters ensuring a seamless EPG service that is adaptable and accommodating.
 
The scalable and flexible capability of Pawa Listings allows for up-to-the-minute changes and late amendments to be captured, processed, published and distributed to our client base on a real-time basis, and at any time.
 
EBS Managing Director Keith Bedford says, “EBS are delighted to be working with a market leader in audience and media measurement.  Pawa, our comprehensive software platform and our ability to make changes to the system will enable our relationship to move and grow with the market requirements. EBS already work with TV Channels that are also clients of Kantar Media, and this will just enhance the data flow between the businesses and the ability to react to changes for all parties”.
 

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Translation

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