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EBS secures image distribution deal with BT Sport
International EPG services provider EBS is delighted to announce a brand new supply deal with UK broadcaster BT Sport. The deal sees BT Sport making use of EBS’ Pawa metadata solution to distribute EPG images and image metadata across its multi-platform network in the UK and Ireland.

Pawa is a highly flexible scheduling and metadata solution that allows content suppliers to easily adapt EPGs and images to the needs of any distribution platform, anywhere in the world. Its feature-rich capabilities can be tailored to the individual requirements of any client, no matter how specific they are.

“We’re thrilled to be working with BT Sport to increase their workflow efficiencies and help streamline the distribution of images.  BT Sport are maximising the capabilities of our Pawa software platform,” says EBS Managing Director Keith Bedford.

“Pawa was already an industry-leading product, but the latest updates mean that our customers are going to have access to a versatile database offering workflow efficiency and unparalleled brand control.”

The recent upgrade also means that Pawa imports, maintains, and distributes EXIF data attached to images. This allows end-users to easily reference key image metadata such as all-important rights information when using the images that Pawa outputs.

It is also possible to upload a single source image to Pawa and crop it to multiple requirements, producing several variations of the same source image for any given platform needs. The addition of overlays and watermarks can also be automated when these images are output. The days of resizing the same image to countless pixel dimensions within a desktop graphics package are also a thing of the past; Pawa can automate that time-consuming and laborious step of the workflow too.

“The sports broadcasting market is hugely competitive, and ensuring that your brand is represented with the correct imagery is key,” explains Keith. “We think it speaks to the incredible versatility and usability of Pawa that a top-tier company like BT Sport is committing such a vital part of its service to this outstanding solution.”

EBS Services

Pawa Features

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EPG Scheduling & Distribution

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VOD, DTO & Catch-up

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EPG Aggregation

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Editorial

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Translation

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Metadata

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Images

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TV Guides

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TV Channel Database

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